Jane ToppingWell, I really like Rome because it’s a kind of museum the way Bloomingdale’s is a kind of museum.
Andy Warhol in The Philosophy of Andy Warhol. Harcourt Inc. First harvest Edition 1977, page 167.
My work is concerned with the artist as brand creator and interpreter of cultural artefacts. In the hyper-cultivated, hyper-real present, the commodity has become a marker; a device through which we represent and then promote the self we wish others to see. The logo is one device employed to create a desire for a product and, by implication, a longing for the lifestyle that the product stands for. The logo is the epitome of desire.
By adopting and customising a language of appropriated vernacular culture, my work discusses the intriguing relationship that exists between the customer and their object of desire.
Principally, I enjoy playing the notion that some brand identities may be intrinsically good or evil and that the artist can be an effective manipulator of such.
Contact the artist at: janetopping@hotmail.com |
